The Generic - Helvetica is everywhere.
This book was designed as a research piece of various books I read about the typeface Helvetica. There are essentially two perspectives on Helvetica: those who love it, see it as the perfect typeface and useable in any situation. Plus those who hate it, who see it as a representative of corporate culture, devoid of personality. The views and history of Helvetica relates into two major movements in graphic design history, modernism and post-modernism.
